How do you choose suitable channels?
We start from your goals, audience and budget. For example, a business that customers search for locally may benefit most from search visibility, while a time-limited offer may suit a paid campaign. We recommend a mix and explain why.
Can you work with our existing website or advertising account?
Yes, with appropriate access. We first review the current setup, campaigns and tracking, then recommend whether to continue, adjust or restructure. Any website changes are scoped separately where needed.
What does advertising spend cover?
Advertising spend is the budget paid to advertising platforms for your ads to be shown. It is separate from Clicksoft’s management fees, and the amount and payment arrangement are agreed in your proposal.
How is performance reviewed?
We review the agreed measures at the reporting frequency set in your proposal, explain what changed and recommend next steps. Reporting that relies on tracking needs tracking to be configured first, which happens only after the required privacy decisions.
How are expectations and timelines agreed?
During planning we agree goals, measures and a schedule for launching and reviewing work. Paid campaigns can start once they are approved, while search visibility usually builds more gradually. We do not promise specific rankings, leads or sales.